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8 Best Brand Management Courses, Training and Certification Online [Updated 2020]

 

We live in a hyper-connected world with so much competition and noise where marketing and branding have grown dramatically both in importance and influence. Today, it is not just the startups but also mature businesses who are seeking both growth and long-term profitability. However, unfortunately, it is becoming challenging to come by amidst all this clutter. Brands help people simplify choices, distil information, and make better life decisions. Thus, as an organisation, you need to look for long-term profitability and growth by offering your customers a high-differentiated product or service. If you fail to do so, you will find yourself in a race to the bottom on price.

 

To manage and grow your brands well, you need to educate yourself. For this, you can enrol yourself in one of the brand management courses. To help you make an informed choice, we at TrumpLearning in consultation with 30 branding experts found some of the best brand management courses. You can browse through our mentioned list of courses, examine them one by one, and then make informed choices.

 

So, let us get started and take a look at some of the best choices for brand management courses.

 

8 Best Online Brand Management Courses & Certifications

  1. Brand Management: Aligning Business, Brand and Behaviour Offered by University of London and London Business School [On Coursera]
  2. Brand and Product Management Offered by IE Business School [On Coursera]
  3. Strategies that build winning brands (Kellogg School of Management)
  4. Brand Management: Build Successful Long Lasting Brands (Udemy)
  5. Brand Management Cornell Certificate Program (eCornell)
  6. Brand building for startups: how to win consumer mind? (Udemy)
  7. Brand Management (UCLA Extension)
  8. Branding Foundations (Lynda)

 

1. Brand Management: Aligning Business, Brand and Behaviour offered by the University of London and London Business School [On Coursera]

 

About this Course

On top of our list of the best brand management courses, is this top-rated programme by Coursera. The course has a rating of 4.9 and is easily one of the top brand management courses online. One of the significant reasons why of the several brand management courses, we ranked it so high in our list is that the course is taught by Professor Nader Tavassoli of London Business School. He contrasts traditional approaches to branding, where brands were a visual identity and a promise to customers – to today when the success of the brand relies on the customer experience delivered by the entire organisation. With this course, you get a brand workout, not just for your brands, but also for the brands you handle for others. There are also guest videos from the top branding professionals for you to learn from practical experiences.

 

The primary objective of this Coursera’s one of the most excellent brand management courses is to change the conception of brands as being the virtual identity of the organisation (for instance a logo) and image (customer’s brand association) to an experience along moments that matter, along the customer journey and therefore delivered by people across the entire organisation. Brands are, therefore, not an external promise to the customers, but rather a means of executing business strategy via internal brand-led behaviour and culture change.

 

It is one of the finest brand management courses because, with it, you bag yourself a certificate post-completion. The brand management certification online that you get with this Coursera course is shareable. So, you can share it on your LinkedIn profile or download it and include it in your CV. The course is available 100% online with flexible deadlines. So, you can start and wrap at your schedule. You can even reset the deadlines as per your schedule.

 

What will you learn?

Being one of the internet’s most-liked brand management courses, it has a lot for you to learn. Some of the top things that this brand management training will teach you are:

 

  • You will learn to build brands from a broad organisational perspective.
  • You will learn to lead brand-led culture change with human resource practices at the core, that is brand as a lever and not just an outcome.
  • You will learn to build brands in the multi-brand companies, across geographies and cultures.
  • You will learn to measure the brand health in several different ways, that is both internally and externally.
  • You will learn to capture and value returns to brands across the organisation. The tutor of the course will introduce you to the concept of employee-based brand equity. Further, you will be able to understand how it is different from the valuation of brands as intangible assets.

 

In short, we regard this as the internet’s one of the finest brand management courses because, with the course, you will be able to develop several aspects of yourself, such as:

 

  • Head – Being one of the top brand management courses online, the course will help you gain a deeper understanding of the evolving practice of brand management, one, which goes beyond the conventional method of the organisation today.
  • Heart – Through this course, you will be motivated to engage in delivering your brand, regardless of your role in the organisation. On the whole, following the completion of this brand management certification online, you will be able to create superior value for your organisation and customers.
  • Hands – Through the course, you will be in a position to convert your learning into action.

 

Skills that you will gain

Another reason why it is one of our top-favourite brand management courses online is that through the course, you will also gain some essential brand skills, such as:

  • Corporate Branding
  • Brand Marketing
  • Brand Management
  • Brand Identity

 

Learner career outcomes

Before considering to include this in our list of brand management courses online, we have done adequate research, and based on it we found out that:

 

  • 45% of people who took the class started a new career after completing the course
  • 46% of people who took the course got a tangible career benefit from this course
  • 24% of people who took the class got a pay increase or promotion

 

These are just a few of the many reasons why it ranks at the top of the list of brand management courses.

 

Who should take up this course?

Lastly, we speak so highly of this internet’s one of the most liked brand management courses because it is a course for everyone. Being a beginner level course, anyone can take up this course. The course will take you about 21 hours to complete, and is available in the English language. You can find the subtitles for the course in both English and Vietnamese.

 

Reviews by SS

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

 

2. Brand and Product Management Offered by IE Business School [On Coursera]

 

About the course

Ranked second in our list of the top brand management courses online is also a course by Coursera. With a rating of 4.7, it is a brilliant course, and already has over 56,000 students who have enrolled for it. Now, we will take you through the multiple reasons why we have included the course in our list of the best brand management courses online. Through this course, you will be able to identify critical information that is needed to develop a product and brand strategy, which generates both quick-wins as well as long term value. Once you are through with our top-recommended and one of the internet’s best brand management courses online, you will be in a position to devise an activity plan to bring your brand strategy to life, both externally towards the consumers and internally towards the employees. Further, you will also be able to define the right metrics for achieving success in the implementation of your product and brand strategy, given any adjustments that might be needed under a test and learn methodology.

 

One of the essential reasons why of the different brand management courses online, we picked this one is that an adept and experienced professor, Luis Rodriguez Baptista, a tutor at IE University, will teach you. Luis is also a Marketing Consultant and will take you through six modules of the course. We also regard this as one of the top brand management courses online because, amidst the course, you will see interviews with industry professionals and consumers, which will help you illustrate the importance of brand strategy.

 

It would be vital for you to know that brand and product management is one of the unique brand management courses online. It will enable you first to understand the importance of the brand and product management and then use brand development, architecture and portfolios, to achieve success.

 

The course lauds you with a shareable certificate on completion. You can share the certificate on your LinkedIn profile or include it in your CV. Further, it is a 100% online course, so you can start and finish at your schedule. It is a Course 1 of 5 in the Marketing Mix Implementation Specialization. The course has flexible deadlines, and you can reset the timeline according to your schedule. The course will take you approximately thirteen hours to complete and is available in English. You can find the subtitles for the course in Chinese (Traditional), Vietnamese, Korean, English, and Mongolian.

 

Skills you will learn.

It is internet’s one of the best brand management courses online for a reason, and that being, it will teach you abundant skills related to the brand, such as:

 

  • Brand Architecture
  • Product Management
  • Brand Management
  • Brand Engagement

 

Learner Career Outcomes

We are sure that there are several brand management courses online. Even we reviewed a bunch of brand management courses online, and that is when this one caught our eye. A prominent reason for the inclusion of the course in our list of the top brand management courses online is that on completing this course:

 

  • 46% of people started a new career
  • 44% got a tangible career benefit
  • 22% got a pay increase or promotion

 

Reviews by RM

The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz’s questions.

 

3. Strategies that build winning brands (Kellogg School of Management)

 

About this Course

It is a 6-week course and would require a study time of 4 to 6 hours every week. The entire fee for the program is $2600, and there is a flexible payment option available. You can also avail of special group enrolment pricing if you are taking up the course in a group.

 

The brand management certification online by Kellogg starts on the 8th of October, 2020. So, you still have time to enrol for this brilliant course.

 

When you complete the program by Kelloggs, the Kellogg Executive Education will grant you a verified digital brand management certification online. The program is graded as a pass or fail. To pass, the participants must receive 80%. Once, you complete the program successfully; your certificate will be emailed to you in the name that you use for the registration of the program.

 

What will you learn?

Kellogg’s brand management course has a lot for you to learn. Some of the key takeaways for you from the course are listed below. You will:

 

  • Learn to develop your brand’s positioning, character, and purpose
  • Evaluate the health of your brand using different approaches
  • Make smart brand portfolio decisions and manage growth
  • Create a robust marketing plan for a real-world scenario
  • Drive growth and defend against competitive attacks using a financial risk assessment

 

Who should take up this course?

The brand management training by Kellogg is ideal for managers who are responsible for traditional branding initiatives. It is also an excellent pick for any executive or manager who contributes to the organization’s growth initiatives. Furthermore, any individual who has a driving role to play in the branding via customer experience touchpoints, supply chain, distribution channels, or general management will also benefit from this course. The course teaches you the critical role that brands play in driving profitable, long-term growth.

 

4. Brand Management: Build Successful Long Lasting Brands (Udemy)

 

About the course

Do you know what’s common between companies like Armani, Apple, Coca-Cola, Facebook, and Mercedes? They are all recognized as brands and can deliver something, which people love, that is a superior product experience as opposed to their competitors. On taking this course by Udemy, you will be able to create brands, which go on to become brands, which are worth money. The course is taught by the International Thought Leader on Brand Strategy Prof. Leslie de Chernatony, who is the best seller author and a professor at leading Universities.

 

The course begins with the foundation of brand management. So, through this course, you will learn about some prominent issues, which go by in nurturing the brands. The teacher will also teach you some key ways that the brand needs to be explored.

 

With this brand manager course online, you get a 30-Day Money-Back Guarantee. The course comprises 5.5 hours of on-demand video. Further, you get full lifetime access to the course, and you can view it on your mobile and TV. Following the completion of the course, you will be lauded with a certificate of completion.

 

What will you learn?

It is one of the bestselling brand management courses with an overall rating of 4.2. The course offers a lot for you to learn. Some of the things that you will learn through this course are:

 

  • Planning a successful brand.
  • Growing your brand
  • Learning to brand successfully
  • Developing a Valuable and Lasting Brand

 

What do you need?

To undertake this brand management training course, all you need is a basic knowledge of the business and marketing.

 

Who should opt for this course?

The brand management training programme is ideal for:

 

  • marketing managers
  • brand managers
  • marketing students
  • business owners
  • start-up companies

 

Reviews by Joyce Ikhile

The course is sure a good match for me, it will help me have an insight on how to brand my products as a start up, I would put to use things I learnt and hope to get a positive result.

 

5. Brand Management Cornell Certificate Program (eCornell)

 

About the course

Today, brand management has become one of the most quintessential aspects of the business strategy. In most cases, the brands provide a central organizing principle of successful organizations — guiding decisions and actions. Under this coursework, you will be in a position to define the foundational building blocks for the brand purpose by understanding your target audience and crafting integrated marketing communications. Further, the course will also enable you to identify the threats and opportunities, which may have a direct implication on the position of your business in the market and determine potential strategies to capitalize on the opportunities to strengthen the position of the brand in the market.

 

Through the curse, you will evaluate the brand and define the actions that must be taken to boost the performance of the brand. Further, you will begin by exploring the elements, which make a brand great. Further, the course will also help you understand why a few brands garner premium consideration, and, as appropriate, how to improve a brand. The tutor will also help you create a great brand purpose. Moreover, you will learn to monitor the market to support the longevity of your brand by analyzing the impact of trends on your brand.

 

Further, brand management training will also put you in a position to examine and strength the brand’s values, vision, and mission. Through the course, you will have a strong vision, mission, a list of values for your brand and strategies to propel your brand forward.

 

It is a 3-month long course where you will be studying along with 34 other students. For undertaking the course, you do not need an effort of more than 3-5 hours per week. It is a 100% online course. So, you can undertake it as and how your schedule allows.

 

What will you learn?

Through this brand manager course online, there is a lot for you to learn. Some of the essential things that the course will teach you are:

 

  • Develop your brand’s values, personality, purpose, and positioning statement
  • Analyze market trends to identify significant challenges and opportunities for your brand
  • Build a brand strategy to activate the brand in a competitive marketplace
  • Optimize a brand’s position in the brandscape through positioning mapping
  • Create a brand plan based on a thorough analysis that positions the brand to deliver on marketing objectives
  • Maximize brand activation through superior consumer engagement
  • Assess the progress the brand is making based on data and performance indicators

 

What will this course give you?

With this brand manager course online, you will earn yourself two main things:

 

  • Brand Management Certificate from Cornell SC Johnson College of Business
  • 60 Professional Development Hours (6 CEUs)

 

Who should apply for this course?

The brand management certification online is ideal for:

 

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs

 

6. Brand building for startups: How to win consumer mind? (Udemy)

 

About the course

The brand manager course online can be helpful for your business to build a strong brand with a clear and unique value proposition in a practical manner that helps you:

 

  • win consumers’ heart by defining key drivers
  • win in competition by being outstanding and differentiated
  • make sure your brand is highly recognized and remembered.

 

It is a great brand management training programme, which has an online rating of 4.4. The course primarily focuses on building brand equity and perception in the customer’s mind and everything else related to brand health. Mainly the course is divided into four sections.

 

Section one of the brand management training programme will introduce you to the importance of brand, brand building, and the unique value proposition of the course. In section 2, the tutor will define where to play in terms of study. So, all the concepts that you must understand and know to build substantial brand equity will be taught in this section. Section three of the course will depict you how to find the consumer mind more practically, i.e., you will learn to apply the theoretical aspect of part two in section 3. Section 4 of the course will help you prepare for the launch of the brand in a low budget.

 

It is an excellent brand management certification online course that offers a 30-Day Money-Back Guarantee. So, if at any point, you are not satisfied with the instructor and the manner of teaching, you can seek a refund on the course within 30 days. The course comprises 2 hours of on-demand video, 1 article, and 15 downloadable resources. Further, you will get full lifetime access to the class. So, anytime you want to go back and brush up your learnings, you can go back and do it. You can access the course via your TV or mobile. At the end of the brand management certification online, you will be lauded with a certificate of completion.

 

What will you learn?

Through this brand management training session, you will learn a bunch of things. Some of the things that this course will teach you are:

 

  • What is a Brand?
  • What is Brand Management?
  • What is Brand Building?
  • What is Brand Development?
  • Why do we need to build brands?
  • Learn to analyze and define market opportunities.
  • Learn to be differentiated and charge more for it
  • Learn how to build brand equity
  • Learn how to develop a brand identity brief, logo brief, etc
  • Learn to locate an excellent professional graphic designer without breaking a bank
  • Define a unique value proposition to win
  • How to set KPIs to evaluate the completion of the agency or freelancers?
  • Create a brand personality to build a relationship with your customers

 

What do you need?

For this brand manager course online, all you need is an open mind and some willingness to take quick action.

 

Who should apply for this course? 

The brand management certification online course is an excellent pick for:

 

  • Startup owners who want to find out their way to differentiate their business in the first stage
  • Entrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasks
  • Small & Medium enterprises willing to create their brand
  • Brand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.
  • FMCG marketers
  • Students
  • Anybody interested and ready to learn more about brand building

 

Reviews by Maria Kamińska

It’s great as it covered all related brand building knowledge. It mainly leads your thought to the category and find the way to consumers’ mind rather than planning how to do the activities or optimize the marketing campaign. In my opinion, it is a good starting point for a new starter before thinking of marketing idea and campaigns.

 

7. Brand Management (UCLA Extension)

 

About the course

The brand manager course online by UCLA will help you learn, explore and understand the complexities involved in the development, sustainability, and leverage of a brand. Through this comprehensive brand management training program, you will learn how the brand identity must be nurtured and managed to positively affect a company’s performance and future. Also, the brand management certification online program will help you understand the power and importance of a brand from its creation through execution. The brand management training programme brings you an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. Additionally, through this brand management training course, the students will understand how the companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. In addition to it, you will be able to understand the differences between brand equity and brand identity, and consideration of how brands are won and lost.

 

It is a 100% online brand management training course, which is available from September 28, 2020, to December 20, 2020. So, why are you still thinking? Enrol right away.

 

8. Branding Foundations (Lynda)

 

About this Course

Having a strong and compelling brand gives you a unique competitive advantage in the marketplace. It will help you weather the storms of market competition. Regardless of whether you already have an existing brand or if you are starting from the scratch, the brand manager course online will provide you all the necessary framework and tools that you possibly need to build your brand equity. Through this brand management certification online course, you will be able to define the core values, link them to your brand, and launch and communicate the brand effectively, both internally to employees and externally via social media, PR, advertising, packaging, and other channels. The brand manager course online will be taught by the renowned marketing expert, Drew Boyd. He has more than three decades of experience in the field. Drew will explain how to measure brand performance and sustain its value and relevance overtime via this brand management certification online course.

 

What will you learn?

The course spans over 52m 51s and will teach you everything that you need to learn about brand management. Some of the topics that are covered under the course are:

 

  • Define brand.
  • Explain the significance of brands.
  • Outline the steps of the branding process.
  • Identify your core values and purpose.
  • Create brand drivers.
  • Design your brand architecture.
  • Identify and understand customers.
  • Link brand to product and service.
  • Manage brand equity.

 

Who should take up this course? 

It is a beginner level brand management certification online course. So, anyone with no prior knowledge can also undertake the course.

 

Conclusion

So, these according to the 30 reputed branding experts from around the world and TrumpLearning are the best brand management courses. You can browse through the website of these courses to know more about them. For your easy access, we have linked the site with these best brand management courses. So, go ahead, and pick your preferred course from this list of brand management courses.

Best Brand Management Courses, Training and Certification Online Reviewed by 30 Branding Experts 4.7
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